technology
PushButton AI Team ·
Hershey just overhauled their entire marketing system with AI. Your first reaction is probably "good for them." Your second is "where does that leave me?" Here's the thing nobody says out loud: that
Hershey just overhauled their entire marketing system with AI. Your first reaction is probably "good for them." Your second is "where does that leave me?"
Here's the thing nobody says out loud: that $200/month tool sitting unused isn't a you problem. It's a sequencing problem.
Big brands like Hershey didn't start with company-wide AI transformation. They started with one specific, painful decision they needed to make faster — in their case, where to spend media budget in real time. They picked AI for that one job. Nothing else.
That's the whole lesson. AI works when it solves one defined problem you already feel daily. Not when you buy a platform hoping it finds the problem for you.
Before you evaluate any tool, write down the one business decision that costs you the most time or money each week. That's your starting point. Not a software demo. Not a consultant's pitch deck.
One problem. One tool. Thirty days to see results. That's how Hershey did it at scale, and it's how it works for a ten-person team too.
What's the one business decision eating your time or budget right now — and have you found anything that actually helps with it?
#AIStrategy #SmallBusiness #MarketingROI #BusinessGrowth
The Hershey Company is set to roll out an AI-powered marketing system with Mutinex and Tracer, enabling real-time media decisions and smarter data ...
