Hershey's bets on AI to power growth - Confectionery News
PushButton AI Team ·
Hershey's bets on AI to power growth - Confectionery News
Hershey's just committed big dollars to AI. But here's what the headlines won't tell you — they didn't start by rebuilding everything. They started by fixing one decision.
You're not alone if you've
Hershey's just committed big dollars to AI. But here's what the headlines won't tell you — they didn't start by rebuilding everything. They started by fixing one decision.
You're not alone if you've got a dusty SaaS subscription quietly billing $200 a month for a tool nobody opens. That stings — not because of the money, but because you gave AI a fair shot and it let you down. That's not a failure of judgment. It's a failure of implementation.
Here's what Hershey actually did. They picked one specific business problem — marketing decisions — and applied AI there first. Not everywhere. Not all at once. One problem, one process, measurable results.
That's the playbook that works. Not the "transform your entire business" pitch consultants love to sell. Just one decision you make repeatedly every week where AI can give you better information, faster.
For most business owners, that's something like: pricing reviews, customer follow-up timing, or inventory reordering. One repeatable decision. That's your starting point.
Find the decision you make most often that still feels like a guess. That's where your first AI win lives.
What's one repeated business decision you're still making mostly on gut instinct?
