technology
PushButton AI Team ·
Goldman Sachs just backed an AI marketing company with $150M. And their own announcement admitted most AI solutions haven't actually changed how marketing works. Read that again. If you bought an AI
Goldman Sachs just backed an AI marketing company with $150M. And their own announcement admitted most AI solutions haven't actually changed how marketing works.
Read that again.
If you bought an AI tool that's gathering digital dust at $200/month, you're not alone — and you're not behind. Even the biggest players are admitting the emperor has no clothes on most of this.
Here's what that tells me after 500+ software projects: the problem was never your team's willingness to adopt. The problem is that most AI tools were built for the tool's sake, not for a specific job you already need done.
The companies quietly winning with AI right now didn't buy a platform. They identified one painful, repetitive task — a report, a follow-up sequence, a customer segmentation — and replaced just that. One thing. Measurable result within weeks.
Start there. Pick your most time-consuming weekly task that produces a predictable output. That's your test case. No ripping anything apart. No new hires. Just one workflow, one tool, one result you can measure.
When that works, you'll know exactly how to pick the next one.
What's the one task your team repeats every week that you wish you could just make disappear?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
“But most AI solutions haven't actually changed how marketing works. ... “AI is fundamentally changing how enterprises operate, and marketing is ...
