technology
PushButton AI Team ·
The ad tech industry just invented a new term: "agentic advertising." Translation? AI that doesn't just show you data — it makes decisions and takes action on your behalf. Before you add this to you
The ad tech industry just invented a new term: "agentic advertising."
Translation? AI that doesn't just show you data — it makes decisions and takes action on your behalf.
Before you add this to your list of things to figure out, let me save you some time.
You probably already bought a tool that promised to do something similar. It's sitting in a browser tab somewhere, costing $200 a month, while your team works around it.
That wasn't a you problem. That was a solution looking for a problem you never actually named.
Here's the real shift happening in AI right now. The tools that actually get used aren't the ones with the most features. They're the ones built around one specific task your team already does manually every day.
Ad tech executives are watching AI move from "here's your report" to "I handled it." But that only works when the task is clearly defined upfront.
So before you evaluate any new AI tool, write down the one repetitive task that costs your team the most hours each week.
That single answer is worth more than any vendor demo.
What's the one task you'd eliminate first if you could?
#AIForBusiness #SmallBusiness #BusinessStrategy #AIImplementation
Karim Rayes, Chief Product Officer, Nexxen: Agentic advertising is the shift toward AI-driven systems that don't just surface insights, but act on ...
