The AI marketing experts keep pointing at massive, expensive platforms. But the next wave isn't bigger — it's smaller. You bought the tool. Nobody used it. $200 a month quietly disappeared. That does
The AI marketing experts keep pointing at massive, expensive platforms. But the next wave isn't bigger — it's smaller.
You bought the tool. Nobody used it. $200 a month quietly disappeared. That doesn't make you behind. It makes you smarter about what to look for next.
Here's what a recent Adweek piece got right: the future of AI isn't in giant language models trained on trillions of data points. It's in smaller, inference-based AI that works from a handful of targeted inputs. Think less "replace everything" and more "solve one specific thing well."
For your marketing, that means stop chasing the all-in-one AI platform. Start asking a sharper question: what is the one repetitive marketing task costing your team the most time this week?
That answer tells you exactly where to start. Not a six-month rollout. One focused tool. One measurable problem. Thirty days to see if it moves the needle.
That's how you get your first real AI win — without blowing the budget or disrupting what's already working.
What's the one marketing task you wish you could hand off tomorrow?
#AIForBusiness #MarketingStrategy #SmallBusinessGrowth #AIImplementation
Original Source
Besides, he predicted, the future of the Internet lies not in LLMs, which use trillions of data points, but in inference-based AI, which uses dozens.