Even billion-dollar companies like Genentech had to start somewhere with AI. They didn't overhaul everything at once. They picked one broken process and fixed it. That's the part nobody tells you. Y
Even billion-dollar companies like Genentech had to start somewhere with AI. They didn't overhaul everything at once. They picked one broken process and fixed it.
That's the part nobody tells you.
You bought the tool. Nobody used it. The $200/month invoice kept coming while the tab sat open in someone's browser. That's not a you problem — that's what happens when AI gets sold as a destination instead of a solution to a specific problem.
Genentech's marketing team stopped trying to "adopt AI" and started asking a sharper question: where are we wasting the most time right now? Their answer was content production. They targeted that one bottleneck and built from there.
That reframe changes everything.
You don't need an AI strategy. You need to identify one repetitive task your team does every week that eats hours and produces inconsistent results. Customer follow-up emails. Proposal drafts. Summarizing reports. That's your starting point.
Fix that one thing. Measure the time saved in 30 days. Then decide what's next.
No ripping anything apart. No new hires. No coding.
What's the one task in your business that feels like it should be faster by now?
#AIForBusiness #SmallBusiness #BusinessStrategy #AIImplementation
DDA and AI Innovation Initiatives at Genentech. Historically, marketing in biopharma operated as a centralized "content factory." Xingchu Liu explains ...
