How citizenM Mastered Hospitality Automation with Mike Rawson (Formerly CIO of citizenM)

Everyone talks about automating your business with AI. Nobody talks about why most automation quietly dies after week two.

citizenM hotels figured something out that most consultants won't tell you: they didn't automate everything. They automated one specific friction point that was costing them real time and real money — and they made sure their team actually wanted to use it.

That's the part that gets skipped.

You've probably been sold the full transformation. The overhaul. The suite of tools that promises to change everything. And then six months later, your team is still doing it the old way because the "solution" created more confusion than it solved.

citizenM's approach was different. They started with a clear problem, not a technology. They asked "what's breaking?" before they asked "what tool fixes it?"

That one shift changes everything.

Here's what you can do this week: Write down the single most repetitive task your team complains about. Not the biggest problem — the most annoying one. That's your first automation candidate. Start there before you spend a dollar.

One small win builds more momentum than any consultant's roadmap.

What's the one task in your business that feels like it should already be automated by now?

#AIStrategy #BusinessAutomation #SmallBusiness #AIForBusiness

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