How Drew Panayiotou built a marketing engine at Keurig Dr Pepper - Ad Age
PushButton AI Team ·
How Drew Panayiotou built a marketing engine at Keurig Dr Pepper - Ad Age
You don't need an enterprise AI team. You need the same thing Keurig Dr Pepper figured out first.
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You bought the tool. Paid the monthly fee. Nobody touched it after week two. That's not a you pr
You don't need an enterprise AI team. You need the same thing Keurig Dr Pepper figured out first.
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You bought the tool. Paid the monthly fee. Nobody touched it after week two. That's not a you problem — that's a "wrong starting point" problem. And it happens to smart operators every single day.
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Drew Panayiotou didn't transform Keurig Dr Pepper by chasing every shiny AI feature. He picked one specific job — personalization across customer touchpoints — and built from there. One focused use case. Proven results. Then expanded.
That's the pattern the gurus skip over. They sell you the whole cathedral when you just need one solid room.
The companies winning with AI right now aren't the ones with the biggest budgets. They're the ones who matched one tool to one specific problem they already understood well.
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Start here: Write down the single most repetitive customer communication your team handles every week. That's your AI starting point. One workflow. Thirty days. Measurable result. Nothing breaks, nobody gets fired, no code required.
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What's the one task your team repeats most that you'd love to hand off — and what's stopped you from trying to automate it yet?
