How Hard Is Taking a Penalty Kick? I challenged an Olympic Champion - WSJ

Taking a penalty kick looks simple from the stands. Until you're standing at the spot yourself. That's exactly what AI feels like right now if you're running a business. You've watched the demos. Sa

Taking a penalty kick looks simple from the stands. Until you're standing at the spot yourself.

That's exactly what AI feels like right now if you're running a business.

You've watched the demos. Sat through the pitch. Maybe even bought the tool. And now it sits there, costing $200 a month, while your team quietly goes back to doing things the old way. You're not tech-stupid. You're just being asked to perform under pressure with zero training.

Here's what nobody tells you: even Olympic athletes need reps before the big moment. The penalty kick looks automatic because of thousands of hours of specific, deliberate practice — not one big leap of faith.

AI works the same way. The businesses winning with it didn't overhaul everything at once. They picked one small, painful, repetitive task and automated just that. One win. Measurable. Proof of concept.

This week, write down the one task your team does repeatedly that eats 30 minutes or more per day. That's your starting point — not a platform, not a strategy, just one problem.

Small reps before the big kick.

What's the one tool you bought that your team never actually adopted — and looking back, do you know why?

#AIForBusiness #SmallBusiness #BusinessStrategy #AIImplementation

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Adobe CMO on the Shift to AI-Driven Search · 3:04 ...