technology
PushButton AI Team ·
Hearst didn't transform a 140-year-old business by chasing every shiny AI tool. They picked specific problems first. Then found the technology to solve them. That's the opposite of how most business
Hearst didn't transform a 140-year-old business by chasing every shiny AI tool.
They picked specific problems first. Then found the technology to solve them.
That's the opposite of how most business owners are being told to do this.
You're not alone if you've got an unused AI subscription draining $200 a month. Most teams don't adopt tools that were bought for them without context. That's not a you problem. That's a process problem.
Hearst's approach is worth borrowing. They started by identifying where data already existed in their business, then asked what decisions that data could improve. Not "what AI can we add?" but "where are we guessing when we could be knowing?"
That reframe changes everything. It shifts AI from a cost center into a decision-making tool.
Here's your one action this week: Write down three decisions you make every month based on gut feel. Pick the one where being wrong costs you the most. That's your first AI use case — not a platform, not a strategy, just a problem worth solving.
No coding. No ripping anything apart. Just clarity.
What's one decision in your business you wish you had better data to make?
#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness
How is the legendary media and publishing company Hearst using data and AI to transform its businesses in the 21st Century?
