How Hershey is using AI to future-proof its marketing model
PushButton AI Team ·
How Hershey is using AI to future-proof its marketing model
Hershey didn't buy an AI tool and hope for the best. They built their system on three years of their own data first.
That's the part nobody talks about.
If you've ever paid for an AI subscription yo
Hershey didn't buy an AI tool and hope for the best. They built their system on three years of their own data first.
That's the part nobody talks about.
If you've ever paid for an AI subscription your team quietly stopped using, you're not alone — and you're not tech-stupid. You were sold a solution before anyone understood your problem.
Here's what Hershey actually did: they identified one specific business question — where is our marketing spend working — and trained AI on historical data they already had. No new systems ripped out. No consultants promising magic. Just one measurable problem, one focused solution.
That's the pattern that works for businesses your size too.
You don't need enterprise-level AI. You need to pick one question your business asks every week — where are leads coming from, which service is most profitable, why are customers churning — and find out if you already have 12-24 months of data sitting in your existing tools to answer it.
That data is your starting point. Not a software purchase.
What's one business question you wish you had a faster answer to right now?
