How Instacart is cultivating full-funnel marketing with video, AI

You don't need to be Instacart to use AI well. You just need to stop buying AI and start using it. If you've got a dusty SaaS subscription your team ignores, you're not alone. Most AI tools fail not

You don't need to be Instacart to use AI well. You just need to stop buying AI and start using it.

If you've got a dusty SaaS subscription your team ignores, you're not alone. Most AI tools fail not because of the technology — but because nobody connected them to an actual business problem first.

Here's what Instacart gets right that most vendors won't tell you: they didn't bolt AI onto their business. They identified a specific customer moment — the shopping decision — and built AI around that one job. That's the entire playbook.

The mistake isn't buying AI. It's buying AI before you've named the problem it's solving.

Pick one repetitive task your team does every week that eats time and produces inconsistent results. Customer follow-up emails. Quote generation. Meeting summaries. That's your starting point — not an enterprise platform, not a six-month rollout.

One problem. One tool. Thirty days to prove it works.

That's how you get your first real win — and suddenly you're the person in your industry who actually knows how this works.

What's the one task in your business that AI could realistically take off your team's plate this month?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Vision for AI advertising. In addition, Instacart at Cannes Lions laid out its vision for an artificial intelligence-powered shopping assistant ...