How Leaders Should Evaluate Enterprise AI Investments - Forbes
PushButton AI Team ·
How Leaders Should Evaluate Enterprise AI Investments - Forbes
You bought the AI tool. Nobody used it. $200/month quietly cancelled six months later.
That's not a you problem. That's a purchasing process problem.
Most business owners evaluate AI the wrong way
You bought the AI tool. Nobody used it. $200/month quietly cancelled six months later.
That's not a you problem. That's a purchasing process problem.
Most business owners evaluate AI the wrong way — comparing features instead of asking "does this solve a specific, painful, daily problem my team already has?"
Forbes recently highlighted something worth stealing: the leaders making smart AI investments think like the vendors selling them. They understand what a solution is built to do, and more importantly, what it's not built to do. That filter alone eliminates 80% of the noise.
Here's the practical shift: before evaluating any AI tool, write down one workflow that costs you real time or money every single week. One. Then find tools built specifically for that problem — not AI platforms promising to do everything.
That's how you get ROI in 30 days. Not by boiling the ocean. By solving one thing completely.
Start there. Everything else can wait.
What's the one repetitive task in your business you'd eliminate tomorrow if you could — and have you ever tried an AI tool to fix it? What happened?
Business leaders who learn to see the market through a solution provider's eyes tend to ask sharper questions, filter out noise faster and avoid the ...
