How to land a junior ad agency job—what leaders say works as roles change due to AI

AI is changing who agencies hire — and it's quietly changing what you should buy too. Here's the part nobody talks about. You're not the only one who bought the AI tool that collected digital dust.

AI is changing who agencies hire — and it's quietly changing what you should buy too.

Here's the part nobody talks about.

You're not the only one who bought the AI tool that collected digital dust. Agency leaders are watching the same thing happen with junior hires — talented people brought in to "do AI" who never quite fit the actual workflow. Sound familiar?

The insight buried in this industry shift is worth stealing for your business.

When AI enters a team, the roles that survive aren't the ones that knew the most tools. They're the ones that understood the real problem being solved. That's exactly where most AI purchases go wrong — you buy a solution before you've named the problem clearly enough.

One ad agency leader put it simply: the people who stuck around showed they could think, not just prompt.

Same rule applies to your next AI decision.

Before you evaluate any tool, write down the one task that costs your team the most time every single week. One task. Not a system overhaul — just one bottleneck. That single answer will tell you more about which AI is right for you than any demo ever will.

What's the one task you'd automate first if you knew it would actually work?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

“It is the state of the job market,” Gatewood said. “We saw so many phenomenal applicants, tremendous talent, who shouldn't be interns. They've had ...