How to Use AI and Technology to Market Smarter - ThinkAdvisor

You bought the AI marketing tool. Set it up. Watched your team ignore it. That $200/month just quietly disappeared. You're not tech-stupid. You picked the wrong starting point — and every vendor out

You bought the AI marketing tool. Set it up. Watched your team ignore it.
That $200/month just quietly disappeared.

You're not tech-stupid. You picked the wrong starting point — and every vendor out there made it worse by promising everything at once.

Here's the shift that actually matters right now: AI isn't just automating your marketing tasks anymore. It's changing how people find you. Search results and recommendations are increasingly AI-driven — which means your content needs to be written for AI to surface, not just for humans to scroll past.

That sounds complicated. It isn't.

One practical move this week: take your three most common client questions and write a short, direct answer to each one. Plain language, no fluff. Post one. This is the format AI search tools actively pull from when recommending businesses like yours. No new software required.

That's your first win. One piece of content that works harder than anything you've posted before — and proof that AI can work for your business without blowing up what's already working.

The tool graveyard in your software stack didn't fail because you made bad decisions. It failed because nobody gave you a clear starting point.

What's the one AI tool you bought that nobody on your team actually uses?

#AIStrategy #SmallBusiness #MarketingThatWorks #BusinessGrowth

Original Source

AI-powered marketing for advisors is not just about automation. It's ... AI-driven search results and recommendations. This shifts the role ...