How Vanguard is adapting marketing for AI discovery - Adobe for Business
PushButton AI Team ·
How Vanguard is adapting marketing for AI discovery - Adobe for Business
Your customers stopped Googling. They started asking AI instead.
And most business owners have no idea this is already happening to them.
If you bought an AI tool that sat unused, you're not alone —
Your customers stopped Googling. They started asking AI instead.
And most business owners have no idea this is already happening to them.
If you bought an AI tool that sat unused, you're not alone — and you're not the problem. The tools were sold as magic, not matched to real business outcomes. That gap between the pitch and the reality is exhausting.
Here's what Vanguard figured out that most businesses haven't: AI doesn't just deliver information anymore — it shapes which businesses get discovered in the first place. When someone asks ChatGPT for a recommendation in your industry, the answer isn't random. It pulls from how clearly and consistently your business communicates its value across the web.
This isn't about rebuilding your website. It's about one simple shift — making sure the words you already use to describe your business are the same words your customers use when they're searching.
Start here: Ask ChatGPT or Google's AI overview the exact question your best customer would ask before hiring you. See who shows up. If it's not you, that's your first gap to close — and it costs nothing to identify.
No new tools. No code. Just clarity.
What's one AI experiment you tried that didn't stick — and why do you think it failed?
