technology
I put Google's 24/7 AI assistant Gemini Spark to work, and it's actually pretty useful
PushButton AI Team ·
You bought the AI tool. Nobody used it. $200/month quietly canceled. That's not a you problem. That's a tool-to-task mismatch problem. Google just released Gemini Spark, and the honest review from T
You bought the AI tool. Nobody used it. $200/month quietly canceled.
That's not a you problem. That's a tool-to-task mismatch problem.
Google just released Gemini Spark, and the honest review from TechCrunch says something most AI coverage won't: it's actually useful — specifically because it stays in the productivity apps your team already uses. Email, docs, calendar. No new platform to learn. No workflow to rebuild.
That's the pattern worth paying attention to.
The AI tools that stick aren't the flashy standalone ones. They're the ones that slide into what your team already does every day. That's why the $200/month tool died — it asked people to change their habits instead of improving them.
One question before you evaluate any AI tool: does it live inside software my team already opens every morning? If the answer is no, the adoption rate will be near zero. Guaranteed.
Start there. Not with the biggest, most impressive demo. With the smallest, least disruptive fit.
That single filter will save you more money than any consultant's recommendations.
What's the tool your team was supposed to use but never did — and what do you think killed it?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Original Source
... AI machine. In practice, Spark is still very much designed for work-adjacent tasks, given its integration with Google's productivity apps like ...