I Was Laid Off at 55 and Built My Own AI Consultancy; What I Learned - Business Insider
PushButton AI Team ·
I Was Laid Off at 55 and Built My Own AI Consultancy; What I Learned - Business Insider
The AI tools aren't failing your business. The approach to choosing them is.
You're not alone in the "we bought it, nobody uses it" story. That $200/month sitting idle isn't a reflection of your judg
The AI tools aren't failing your business. The approach to choosing them is.
You're not alone in the "we bought it, nobody uses it" story. That $200/month sitting idle isn't a reflection of your judgment — it's what happens when tools get sold without a clear problem attached to them first.
Kristina Martinelli got laid off at 55 and built an AI consultancy from scratch. Her biggest lesson wasn't about the technology. It was this: start with one painful, repetitive task your team does every single week, then find the tool built specifically for that task. Not the flashiest tool. The specific one.
Most business owners get sold a platform. What they actually need is a solution to a problem they can name out loud in one sentence. The difference is enormous.
That's the real first step. Write down the one task that eats the most hours in your business right now. That's your AI roadmap. Everything else can wait.
No ripping out systems. No six-month learning curve. Just one problem, one tool, one win.
What's one repetitive task in your business that you keep saying "there has to be a better way" about?
