technology
PushButton AI Team ·

You don't need a smarter AI tool. You need a smarter way to decide where AI fits. If you've ever paid for software your team quietly stopped using, you're not alone. That's not a you problem. That's
You don't need a smarter AI tool. You need a smarter way to decide where AI fits.
If you've ever paid for software your team quietly stopped using, you're not alone. That's not a you problem. That's a clarity problem — and nobody selling AI is motivated to solve it for you.
IDEO, the design firm behind how half the world's best products get built, just published a framework that actually makes sense for business owners. Their idea: match AI to the specific moment in your workflow where a decision needs to get made or a bottleneck keeps showing up.
Not "use AI everywhere." Use AI exactly where your process already slows down.
That's a different conversation than what most consultants are having with you.
Here's your one action this week: Write down the single step in your business where work piles up waiting on someone's time or judgment. That's your AI starting point. Not the flashiest use case. The most painful one.
One problem. One solution. Thirty days to prove it works.
What's the bottleneck in your business that costs you the most time every single week — and have you ever tried to solve it with a tool that didn't stick?
#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation
Per IDEO U's guide updated June 20, 2025, the piece outlines how AI can be integrated across the six phases of design thinking, including Empathize, ...