In the Weights is your new AI-centric vanity search | TechCrunch

You've probably Googled your own business name to see what comes up. Here's what most owners don't realize yet — AI models are doing the same thing, and your business might be invisible to them. A

You've probably Googled your own business name to see what comes up.

Here's what most owners don't realize yet — AI models are doing the same thing, and your business might be invisible to them.


A new tool called "In the Weights" lets you search what AI systems actually know about topics, industries, and yes — companies like yours.

Not what Google says. What the AI brain believes.

This matters because your customers are increasingly asking AI tools for recommendations. If you're not showing up in those answers, your competitor is.


This isn't about rebuilding your website or hiring a developer.

It's about understanding that AI isn't just a productivity tool anymore — it's becoming the first place buyers go for answers. How your business is represented there is a real business problem, not a tech problem.


One practical step this week: Search your industry and core service in ChatGPT. Ask it to recommend providers. See who it names.

That five-minute exercise costs nothing. What you learn might change where you focus next.


I've seen business owners waste months chasing the wrong AI priorities. Sometimes the most valuable move is just knowing where you actually stand.

What did you find when you searched your own business in ChatGPT — did your name come up at all?

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

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