Influential Women Profiles Cristina Cruz: Co-Founder/AI Strategist of RC Digital Consultancy
PushButton AI Team ·
Influential Women Profiles Cristina Cruz: Co-Founder/AI Strategist of RC Digital Consultancy
You bought the AI tool. Your team never opened it. Now it's $200/month of guilt sitting in your browser bookmarks.
You're not tech-stupid. You were sold a solution before anyone understood your probl
You bought the AI tool. Your team never opened it. Now it's $200/month of guilt sitting in your browser bookmarks.
You're not tech-stupid. You were sold a solution before anyone understood your problem.
Here's what smart AI strategists actually do first: they map the work before picking the tool. Not the other way around. Cristina Cruz built her entire AI consulting practice around this — identifying which specific business process is costing you the most time or money, then finding the AI that fits it. Not the flashiest one. The right one.
That's the part gurus skip. They sell you the tool, not the strategy. And when nobody uses it, they're already onto their next client.
The practical shift: before you look at another AI platform, write down one task your team does manually more than three times a week. Just one. That's your starting point. That's where your first real AI win lives — and it rarely costs more than $50/month to solve.
No system overhaul. No coding. No consultant disappearing act.
What's one repetitive task in your business you wish someone — or something — would just handle?
