technology
Inside Choice Hotels' next phase of technology innovation | Hotel Dive
PushButton AI Team ·
Choice Hotels just partnered with AWS to overhaul how guests book rooms and how franchisees run operations. Your first reaction might be: "Great. Another massive company doing AI things I can't affor
Choice Hotels just partnered with AWS to overhaul how guests book rooms and how franchisees run operations.
Your first reaction might be: "Great. Another massive company doing AI things I can't afford."
But here's what's actually worth noticing.
---
You're not alone in buying the tool nobody opened. That $200/month sitting unused isn't a reflection of your intelligence. It's proof that AI sold as a solution, before anyone identified the actual problem, always fails. That's a vendor problem, not a you problem.
---
What Choice Hotels did differently wasn't buy more technology. They identified two specific operational pain points — guest discovery and franchise management — then found the tool that solved those exact problems.
That's the framework most consultants skip. Not "what AI should we use?" but "what specific process costs us the most time or money right now?"
One problem. One tool. One measurable result.
---
This week, pick one repetitive task your team does manually at least three times a day. Just one. That's your starting point for an AI conversation worth having.
No ripping out systems. No team overhaul. Just one problem, clearly defined.
---
What's the one task in your business that makes your team say "why are we still doing this by hand?"
#AIStrategy #BusinessGrowth #OperationalEfficiency #SmallBusiness
Original Source
In April, Choice partnered with AWS on an AI integration that is set to reshape how guests discover and book hotels, how franchisees manage operations ...