Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs
PushButton AI Team ·
Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs
You bought the AI marketing tool. Your team ignored it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's an implementation problem.
Here's what's actually h
You bought the AI marketing tool. Your team ignored it. $200/month gone, and now you're more skeptical than ever.
That's not a you problem. That's an implementation problem.
Here's what's actually happening in B2B marketing right now: platforms are getting smarter at identifying which of your potential customers are actively ready to buy — not just browsing. Tools are emerging that show buyer intent signals before someone ever fills out a form.
For a business owner, that's worth paying attention to. Not because you need new software. Because it reframes where AI actually earns its keep — in finding the right customer at the right moment, not just automating busywork.
This isn't about ripping out what works. It's about finding the one place where AI gives you a clear before-and-after result.
One practical starting point: ask your next vendor a single question. "Show me one metric that will change within 30 days." If they can't answer that, walk away.
That question alone has saved my clients more money than any tool evaluation ever did.
What's the biggest promise an AI vendor made to you that never materialized?
