Introducing Forward Deployed Engineering for Partners: Winning the Future of Enterprise AI

You bought the AI tool. Nobody used it. $200/month, quietly cancelled three months later. You're not alone — and you're not the problem. Here's what most business owners miss: even Amazon's enterpri

You bought the AI tool. Nobody used it. $200/month, quietly cancelled three months later.

You're not alone — and you're not the problem.

Here's what most business owners miss: even Amazon's enterprise partners struggle with AI implementation. AWS just launched a program specifically to embed engineers directly inside partner teams because remote advice wasn't working. Even at that level.

That tells you something important. AI doesn't fail because of the technology. It fails because nobody connects the tool to your actual daily workflow. The gap isn't knowledge — it's proximity to your real problems.

The businesses winning with AI right now aren't buying the flashiest tool. They're identifying one repetitive task that costs them 5+ hours a week, then solving that single problem first. One win. Proof of concept. Then they build from there.

This week, write down the one task your team repeats most that requires no judgment — just time. That's your starting point. Not a platform. Not a strategy. Just one problem worth solving.

What's the one AI tool or implementation you invested in that never got adopted — and looking back, what do you think was missing?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

... AI, Partner solutions Permalink Comments Share. By: Karthik Sonti. Head of Agentic AI, Consulting Partners – AWS By: Erik Farr, Director, Solution ...