Julie Seal: AI video returns more demons than regional accents – and 8 other gripes

AI tools won't save you if nobody on your team actually uses them. That's the lesson most vendors hope you never figure out. If you've ever paid for an AI subscription that quietly died after week t

AI tools won't save you if nobody on your team actually uses them.

That's the lesson most vendors hope you never figure out.

If you've ever paid for an AI subscription that quietly died after week two, you're not alone — and you're not the problem. The tools were sold on features, not fit. That's a vendor failure, not yours.

Here's what a recent industry roundup got right: AI's biggest creative problem isn't the technology. It's taste. It's judgment. It's knowing when to use the output and when to throw it out. That's a human skill — and it's the one your team already has.

This matters for your business because the AI tools worth paying for are the ones that hand decisions back to people, not replace them. When AI supports your team's judgment instead of bypassing it, adoption actually sticks.

One thing you can do this week: Before evaluating any new AI tool, ask one question — does this make my team's existing work faster, or does it ask them to work differently? If it's the latter, walk away.

What's the biggest reason an AI tool your business tried didn't get used by the team?

#AIForBusiness #SmallBusiness #AIStrategy #BusinessGrowth

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