Kentico Reports AIRA Customer Adoption Nearly Quadruples in the First Half of 2026

You bought the AI tool. Nobody used it. Now it sits there costing $200/month as a reminder of why you're skeptical of the next pitch. That skepticism is earned. And it's actually your biggest asset r

You bought the AI tool. Nobody used it. Now it sits there costing $200/month as a reminder of why you're skeptical of the next pitch.

That skepticism is earned. And it's actually your biggest asset right now.

Here's what's interesting about the numbers coming out of 2026: AI adoption in marketing isn't exploding because companies ripped everything apart and started over. It's growing because teams found one specific, repeatable task — content creation — and let AI handle the heavy lifting there first.

That's the pattern worth copying. Not the big transformation. The small handoff.

Content teams using AI aren't replacing writers or overhauling their process. They're using it to draft, repurpose, and scale what they already produce. Same team. Same workflow. Just more output with less effort.

One thing you can do this week: identify the single content task that takes your team the most time but follows a predictable format. A newsletter recap, a product description, a social post. Test one AI tool on just that task for 30 days. Measure time saved. That's your first real win.

No overhaul required.

What's the one repetitive content task your team does every week that you'd love to get off their plate?

#AIStrategy #BusinessGrowth #ContentMarketing #SmallBusiness

Original Source

Growth driven by rapid adoption of AIRA and Kentico's Agentic Marketing Suite, helping marketers scale content operations with AI-powered ...