Kinaxis Appoints Kristin Russel as Chief Marketing Officer | Business Wire - Via Ritzau

Enterprise AI companies are hiring CMOs to explain what their tools actually do. That tells you something important. When a company like Kinaxis — which sells AI for supply chain management — brings

Enterprise AI companies are hiring CMOs to explain what their tools actually do. That tells you something important.

When a company like Kinaxis — which sells AI for supply chain management — brings in a new marketing leader to "scale global growth," it usually means one thing: their product is genuinely useful, but nobody outside their industry understands it yet.

That gap between useful and understood is exactly where most business owners get burned.

You didn't fail because you're not smart enough for AI. You invested in something that was sold as universal but was actually built for one specific problem. The tool wasn't wrong. The match was wrong.

Here's what the enterprise world already knows that nobody tells small business owners: AI works best when it solves a single, clearly defined operational headache — not your whole business at once.

Pick your most predictable, repeatable business problem. The one your team handles the same way every single time. That is your first AI candidate. Nothing else.

Start there. Prove it works. Then expand.

What's the one task in your business that happens the same way every week — and still eats too much of your team's time?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

“As Kinaxis continues to expand its leadership in AI-powered supply chain orchestration and accelerate global growth, Kristin's experience scaling ...