'Learn, Unlearn, and Relearn': Business Leaders on How AI Is Changing Creative Work - TIME

You don't need to learn more about AI. You need to unlearn what you think AI implementation is supposed to look like. That tool your team never opened? That wasn't a failure of technology. It was a

You don't need to learn more about AI.

You need to unlearn what you think AI implementation is supposed to look like.

That tool your team never opened? That wasn't a failure of technology. It was a failure of fit. Someone sold you a solution before understanding your actual problem. That's on them, not you.

Here's what business leaders at the highest level are quietly acknowledging right now: AI doesn't replace your people or your process. It works when it's wrapped around how your team already operates. The companies seeing real ROI aren't rebuilding from scratch. They're inserting one focused AI capability into one existing workflow.

That's it. One problem. One tool. One team member who actually uses it daily.

The shift isn't technical. It's strategic. Stop asking "what AI should we buy?" Start asking "where are we losing the most time on repetitive, predictable work?"

Answer that honestly and the right tool becomes obvious. Usually it's simpler and cheaper than you were told.

Pick one repeatable task your team does manually every week. Just one. That's your starting point. Solve that first before anything else.

What's the AI tool or subscription your business is currently paying for but nobody actually uses?

#AIStrategy #SmallBusiness #BusinessLeadership #AIImplementation

Original Source

Vaz, whose company Publicis Sapient works with both small and established businesses to build AI platforms, took Volpetti's framing of humans and AI ...