Disney just proved something most AI vendors won't admit.
Their big AI-powered ad targeting pitch at the upfronts? The room full of buyers didn't care about the technology. They cared about one thing
Disney just proved something most AI vendors won't admit.
Their big AI-powered ad targeting pitch at the upfronts? The room full of buyers didn't care about the technology. They cared about one thing: did it perform?
That's the lesson nobody's teaching you.
You've probably bought an AI tool that sounded impressive in the demo. Maybe it still sits unused in a browser tab somewhere, quietly draining $200 a month. That's not a you problem. That's a "sold the tool, not the outcome" problem.
Here's what Disney got right: they didn't lead with AI. They led with results. The AI was just the engine underneath.
That's exactly how you should evaluate every AI decision in your business. Not "is this tool impressive?" but "what measurable result does this produce in 30 days?" If a vendor can't answer that clearly, walk away.
This week, pick one repetitive task your team does manually — something that happens daily. Ask yourself what a good result looks like if that task got faster or smarter. That's your AI starting point. One problem. One outcome. One test.
No ripping anything apart. No coding. Just a clear question that finally gives AI a job to do.
What's one manual task in your business that quietly eats your team's time every single week?
