Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
PushButton AI Team ·
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
You bought the AI tool. Nobody used it. $200/month quietly canceled six months later.
You're not alone — and you're not the problem.
Here's what most vendors won't tell you: the AI tools that actua
You bought the AI tool. Nobody used it. $200/month quietly canceled six months later.
You're not alone — and you're not the problem.
Here's what most vendors won't tell you: the AI tools that actually stick aren't the flashiest ones. They're the ones solving a specific, painful, already-understood problem in your business.
Madison Logic's CEO recently made a point worth paying attention to. Their AI isn't some moonshot — it's dashboards, content analysis, pipeline signals. Narrow. Practical. Built around decisions their clients already need to make.
That's the pattern behind every AI implementation that works. Not "AI for everything." AI for one thing your team does repeatedly and hates doing manually.
The move right now isn't to evaluate 12 platforms. It's to identify one repetitive task in your business that eats 3-5 hours a week — and ask: is there a focused tool that handles just this?
That single question cuts through 90% of the noise.
Small target. Real result. Then you build from there.
What's one task in your business that still feels like it should be automatable by now — but you haven't pulled the trigger on?
