technology
Marketers, meet your new AI-enabled consumer | Campaign US
PushButton AI Team ·
Your customers are already using AI to research and buy. Most business owners are still trying to figure out which AI tool to buy first. --- You're not alone if you've got a $200/month subscription
Your customers are already using AI to research and buy.
Most business owners are still trying to figure out which AI tool to buy first.
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You're not alone if you've got a $200/month subscription collecting dust. That's not a failure on your part — that's what happens when tools get sold before strategy does.
The real shift isn't about what AI you adopt internally. It's about understanding how AI is changing the way your customers make decisions before they ever contact you.
New research shows AI is actively filtering, summarizing, and recommending products during the path to purchase. Your customer is arriving more informed, more specific, and less patient with generic messaging. That changes how you show up — not your tech stack.
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Here's the one thing worth doing this week:
Pull your last 10 customer inquiries. Look at how specific their questions are. If they already know your competitors, your pricing range, and your differentiators before the first call — AI helped them get there.
That insight costs nothing and tells you exactly where to focus first.
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What's the biggest gap you've noticed between how your customers research now versus two years ago?
#AIStrategy #SmallBusiness #MarketingInsights #BusinessGrowth
Original Source
Every brand is currently exploring AI integration in their marketing efforts to streamline the path to purchase. To move beyond the hype, Critical ...