Marketers put up guardrails as AI agents reshape programmatic buying - Digiday
PushButton AI Team ·
Marketers put up guardrails as AI agents reshape programmatic buying - Digiday
Even the biggest marketers in the world don't fully trust AI to make decisions without human oversight.
That should tell you something.
You're not behind because you haven't handed AI the keys to y
Even the biggest marketers in the world don't fully trust AI to make decisions without human oversight.
That should tell you something.
You're not behind because you haven't handed AI the keys to your business. You're actually ahead of the curve by asking "does this actually work?" before spending money on it.
That $200/month tool collecting dust isn't a failure of your judgment. It's a failure of how AI gets sold — as a magic solution before anyone explains what problem it actually solves.
Here's what the big players have figured out: AI works best when you stay in control of the decisions that matter, and let it handle the repetitive, rule-based work underneath.
They're not replacing their teams or rebuilding their systems. They're drawing clear lines around what AI can and can't touch.
The practical move this week: Pick one task your team repeats daily — a report, a summary, a first draft. Test AI on just that task. One task. Measure the time saved after 30 days.
That's your first win. No overhaul required.
What's the one AI tool you've tried that nobody on your team actually ended up using — and what do you think went wrong?
