Marketers see double-digit upside in creative, but execution gaps persist - eMarketer
PushButton AI Team ·
Marketers see double-digit upside in creative, but execution gaps persist - eMarketer
54% of marketers plan to invest in AI creative tools this year. But here's the part nobody's talking about — most of them won't actually use what they buy.
Sound familiar?
You're not alone in the "w
54% of marketers plan to invest in AI creative tools this year. But here's the part nobody's talking about — most of them won't actually use what they buy.
Sound familiar?
You're not alone in the "we bought it, nobody uses it" club. That $200/month sitting idle isn't a reflection of your intelligence. It's a reflection of how these tools get sold — with demo-day magic and zero implementation support.
Here's what the eMarketer data actually tells us: the gap isn't in wanting AI. It's in execution. Businesses are willing to invest. They just don't have a clear bridge between "purchase" and "results."
That's the real problem. Not the tools. The missing plan.
One practical shift: before you evaluate any AI creative tool, define one specific output you need weekly — ad copy, email subject lines, social captions. Pick that single output. Then find the tool that does exactly that one thing well.
That's your 30-day test. One use case. Measurable before and after. No system overhaul required.
Small proof beats big promises every time.
What's the one AI tool you bought that your team quietly stopped using — and what do you think went wrong?
