Marketing demanded IT add website feature that was already working - The Register
PushButton AI Team ·
Marketing demanded IT add website feature that was already working - The Register
Your AI tool isn't broken. Your process for choosing it was.
Most business owners I talk to aren't bad at business. They're just getting advice from people who've never had to make payroll.
You boug
Your AI tool isn't broken. Your process for choosing it was.
Most business owners I talk to aren't bad at business. They're just getting advice from people who've never had to make payroll.
You bought the tool. You paid the monthly fee. Nobody used it. Sound familiar? That's not a you problem — that's what happens when tech gets selected before the problem gets defined.
Here's what the chaos inside big infrastructure teams reveals: even massive companies are buying AI tools reactively, driven by pressure and fear of falling behind. Not strategy. Pressure. You're not alone in that trap.
The difference between a wasted $200/month and a real win isn't the tool. It's starting with one broken process that costs you time every single week — and solving only that.
Don't add AI to something that works. Find the thing that quietly drains you, map what it actually requires, then match a tool to that specific job.
That's it. No ripping out systems. No team overhaul. No six-month learning curve. One problem, one solution, measurable result within 30 days.
What's one repetitive task in your business you wish would just handle itself?
