Marketing Experts Stress Communication Amid AI Shift - Business Journal Daily

The AI tool is sitting in your tech stack. Nobody's using it. $200/month gone. You're not alone — and you're not the problem. Marketing professionals at a recent industry roundtable said something

The AI tool is sitting in your tech stack. Nobody's using it. $200/month gone.

You're not alone — and you're not the problem.


Marketing professionals at a recent industry roundtable said something worth hearing: the biggest barrier to AI adoption isn't the technology. It's communication. Specifically, nobody explains to the team what the tool actually does for them on a Tuesday afternoon.

That's why most AI implementations fail. Not because you picked the wrong tool. Because no one connected the tool to a real daily task your people already do.

The fix isn't a new platform. It's a 15-minute conversation with one person on your team. Ask them: what's the most repetitive thing you do every week that you wish someone else could handle? That answer tells you exactly where AI earns its keep.


Start there. One workflow. One person. One clear use case.

You don't need to rebuild anything. You need to solve one small problem visibly enough that your team says "wait, that actually helped."

That first win does more than save time. It earns trust — from your team and from yourself.


What's the one task your team still does manually that feels like it should have been automated years ago?


#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, marketing professionals say young ...