The biggest AI mistake isn't picking the wrong tool.
It's using AI to do more of the wrong things, faster.
If you've paid for an AI tool your team quietly stopped using, you're not alone. Most busin
The biggest AI mistake isn't picking the wrong tool.
It's using AI to do more of the wrong things, faster.
If you've paid for an AI tool your team quietly stopped using, you're not alone. Most business owners aren't tech-stupid — they were sold solutions looking for problems. That's on the vendors, not you.
Here's what caught my attention from the Marketing Vanguard Summit this week. Top CMOs are admitting that chasing AI-generated volume has backfired. More content, more campaigns, more noise — and less connection with actual customers. Even the biggest marketing budgets are drowning in what they're calling "slop."
That's actually good news for you. It means the advantage isn't in doing more with AI. It's in doing the right things better. One focused use case, applied to a real bottleneck in your business, beats a dozen shiny subscriptions every time.
Start here: identify one repetitive task your team does manually every week that eats 2-3 hours. That's your first AI candidate. Not a platform overhaul. Not a rebrand. One boring, repeatable problem solved well.
That's how a real first win happens.
What's one AI tool you're paying for right now that nobody on your team actually uses?
... AI-driven, slop-filled world. Performance marketing, a fixture of marketing focus in recent years, has gone too far as a priority. The line of the ...
