[Marketing Week] Bob Koigi: Ad's AI future meets human reality - MarketingReport

75% of ad spend will be AI-driven by 2028. That stat sounds impressive — until you remember you bought an AI tool last year that your team still hasn't touched. You're not behind because you're not s

75% of ad spend will be AI-driven by 2028. That stat sounds impressive — until you remember you bought an AI tool last year that your team still hasn't touched.

You're not behind because you're not smart enough. You're behind because the industry keeps publishing future predictions while skipping the part where they explain what you actually do on Monday morning.

Here's what that Marketing Week research quietly confirms: adoption is wildly uneven. Which means most businesses — including your competitors — are also figuring this out as they go. You're not as far behind as the hype makes you feel.

The companies winning right now aren't the ones who bought the most tools. They picked one specific problem, found one tool that solved it, and measured the result in 30 days. That's the whole playbook.

Start here: identify the single most repetitive task your team complains about. Just one. That's your first AI candidate. Not a platform. Not a strategy. One task, one test, one result.

That's how a $200/month experiment becomes a business case — instead of a cautionary tale.

What's the one task in your business you wish someone else could handle? Drop it below.

#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness

Original Source

... AI-driven and algorithmically enabled advertising expected to account for 75 percent of total spend by 2028. However, adoption remains uneven ...