MarTech Interview with Kevin O'Malley - Co-Founder, AdDaptive
PushButton AI Team ·
MarTech Interview with Kevin O'Malley - Co-Founder, AdDaptive
Most AI tools fail not because the technology is bad.
They fail because nobody asked what problem they were actually solving first.
You're not alone if you're sitting on a subscription that sounded
Most AI tools fail not because the technology is bad.
They fail because nobody asked what problem they were actually solving first.
You're not alone if you're sitting on a subscription that sounded great in a demo and now collects dust. That's not a tech failure — that's a sales pitch that skipped the strategy conversation. It happens to smart business owners constantly.
Here's what a recent conversation with a B2B marketing leader clarified for me:
AI works best when it serves relationships, not just efficiency. The businesses winning right now aren't automating everything. They're using AI to understand their customers better — then letting humans act on those insights.
That's a completely different starting point than "which AI tool should I buy?"
The better question is: where in your customer journey do you lose people unnecessarily?
Pick one spot. A follow-up that's too slow. A proposal that feels generic. A lead that goes cold because nobody noticed.
That single friction point is your first AI use case. Fix that one thing. Measure it. Then move forward.
One win builds more confidence than ten tools collecting dust.
What's one place in your business where a faster, smarter response would have saved a deal?
