McKinsey frames AI 2.0; Positionless Marketing delivers it | MarTech

You bought the AI tool. Nobody uses it. That $200/month just quietly disappears every billing cycle. You're not alone — and you're not the problem. Most AI rollouts fail before they start because so

You bought the AI tool. Nobody uses it. That $200/month just quietly disappears every billing cycle.

You're not alone — and you're not the problem.

Most AI rollouts fail before they start because someone picked a tool first and looked for a problem to fit it into afterward. That's backwards.

McKinsey just confirmed what I've seen across hundreds of implementations: the businesses getting real ROI from AI aren't the ones with the fanciest tools. They're the ones who identified one specific workflow bottleneck — then matched the right tool to it. That's it.

The shift they're calling "AI 2.0" isn't about more technology. It's about your business operators and any tech support working together on the same problem, not in separate silos. Translation: your team needs to define the problem before anyone opens a software demo.

Here's the one thing you can do this week. Pick your single most repetitive, time-draining business task. Write down exactly what it costs you in hours per week. That number becomes your baseline. Now you have a real problem worth solving — and a way to measure whether any tool actually works.

No ripping out systems. No learning to code. Just one honest problem statement.

What's the AI tool sitting unused in your business right now — and what were you promised it would do?

#AIStrategy #SmallBusiness #BusinessGrowth #AIImplementation

Original Source

Move to product and platform-based operating models where multidisciplinary teams of technologists and business operators work together as a unit, not ...