McKinsey's Kelsey Robinson on why AI is creating more anxiety than impact in marketing

McKinsey just confirmed what you already knew but were afraid to say out loud. AI is generating more anxiety than actual results — even inside the world's biggest companies. You're not behind. You'r

McKinsey just confirmed what you already knew but were afraid to say out loud.

AI is generating more anxiety than actual results — even inside the world's biggest companies.

You're not behind. You're not tech-stupid. You're just being honest about something most business owners are quietly struggling with.

That unused AI tool sitting on your company card? McKinsey's research shows the problem isn't you — it's that most AI rollouts skip the one step that actually matters: matching the tool to a specific, already-broken workflow. Not a vague "efficiency goal." A real, named problem your team complains about every week.

That's the only question worth asking right now.

Not "what AI should we buy?" but "what is the one task that reliably wastes our team's time every single week?"

Answer that first. The right tool becomes obvious. The ROI shows up fast. And you avoid the $200/month graveyard.

Start there. One problem. One tool. Thirty days.

That's what a real first AI win looks like — and it doesn't require rebuilding anything that already works.

What's the one workflow in your business that's eating time right now but feels too small to fix?

#AIStrategy #BusinessOwners #SmallBusiness #AIImplementation

Original Source

... AI-driven marketing. McKinsey Senior Partner ...