Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI

Even the world's largest ad agencies admit building AI is harder than they expected. That should tell you something. If billion-dollar holding companies are struggling to get their teams to actually

Even the world's largest ad agencies admit building AI is harder than they expected.

That should tell you something.

If billion-dollar holding companies are struggling to get their teams to actually use the AI tools they build — you're not behind. You're not slow. You're in exactly the same boat as people with far bigger budgets and tech teams.

The pattern that keeps showing up, at every company size, is this: the tool gets bought, the team doesn't change how they work, and six months later nobody can explain what it actually did for the business. Sound familiar?

Here's what the smart operators are figuring out: AI only sticks when it solves one specific, annoying problem your team already complains about every week. Not a strategy. Not a transformation. One problem.

This week, pick one repetitive task your team does manually — something that eats 2-3 hours and produces a predictable output. That's your starting point. A targeted, small test beats a company-wide rollout every single time.

What's the one task in your business you'd love to never do manually again? Drop it in the comments — I'll tell you if there's a practical AI solution that won't require blowing up what already works.

#AIForBusiness #SmallBusinessOwner #PracticalAI #BusinessGrowth

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