Meet Albo, the high-vis, small-biz raider – and other deepfakes - The Sydney Morning Herald
PushButton AI Team ·
Meet Albo, the high-vis, small-biz raider – and other deepfakes - The Sydney Morning Herald
Small business owners are using AI-generated images of Australia's Prime Minister to market their clinics.
That's the state of AI right now — some people are running wild with it, and you're still tr
Small business owners are using AI-generated images of Australia's Prime Minister to market their clinics.
That's the state of AI right now — some people are running wild with it, and you're still trying to figure out where to even start.
You're not alone. Most business owners I talk to bought a tool, paid the monthly fee, and watched it gather digital dust. That's not a failure of intelligence. That's a failure of implementation guidance.
Here's the real insight from watching hundreds of businesses navigate this:
The business owners getting traction aren't using the flashiest tools. They're solving one specific, annoying problem they deal with every single week. Customer enquiries taking too long? That's a starting point. Proposals eating your Friday afternoons? That's a starting point.
AI doesn't need to transform your business on day one. It needs to save you two hours this week.
Start there. Pick the task you hate most that involves writing, sorting, or responding. That's your first use case. One problem, one tool, thirty days to measure if it works.
No consultants. No coding. No chaos.
What's the one task in your business that still feels like it's stuck in 2015?
Greeff encouraged other business owners to follow suit, and they did. Dodgy AI versions of the prime minister were photoshopped into beauty clinics ...
