Meta has struggled at selling anything other than ads. Will AI be different? - CNBC

Even Meta — one of the most powerful tech companies on earth — can't seem to sell AI products that businesses actually use. That should tell you something. You're not failing at AI because you're beh

Even Meta — one of the most powerful tech companies on earth — can't seem to sell AI products that businesses actually use. That should tell you something.

You're not failing at AI because you're behind. You're failing at AI because most of these tools were built to impress investors, not solve your Monday morning problems.

The CNBC story about Meta's AI struggle quietly confirms what I hear from business owners every week. "We bought the tool. Nobody used it." That's not a you problem. That's a product-market fit problem on their end.

Here's what the big tech narrative misses: the businesses quietly winning with AI right now aren't using the flashiest tools. They picked one specific, painful, repetitive task — and automated just that. One workflow. Measurable before and after. Proof of concept in under 30 days.

The practical move? Before you evaluate any AI tool, write down the three tasks your team repeats most often that require no real judgment. That list is your starting point. Not a vendor demo. Not a consultant's pitch deck.

Start there. One task. One win. Then build from it.

What's the AI tool you invested in that your team never actually adopted — and what do you think went wrong?

#AIStrategy #SmallBusiness #BusinessOwners #AIImplementation

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Small Business · Investing · Personal Finance · Fintech · Financial Advisors ... Meta is making a major push to expand its business beyond online ...