Mike Nuzzo is modernizing Hearst's ad tech to accommodate AI and CTV - Ad Age

You bought the AI tool. Nobody uses it. $200/month quietly draining out the door.

That's not a you problem. That's a targeting problem.

Here's what's easy to miss in all the AI noise: the companies actually winning with AI aren't buying everything at once. They're solving one specific operational problem first — then building from there.

Hearst just made news for this exact approach. Their team built an AI layer specifically around ad targeting — one focused job, measurable output. Not a company-wide transformation. Not a rip-and-replace. One tool, one problem, clear results.

That's the pattern worth borrowing.

Before you look at another AI demo, write down your single most repetitive business problem — the one your team solves the same way every week. That's your starting point. Not the flashiest tool. The most targeted one.

One focused AI win in the next 30 days beats six months of research and regret.

What's the one task in your business that eats time but never changes — and have you looked at whether AI could handle it yet?

#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation

Original Source

... advertising engine. Also read: How brands and retailers are affected by AI search. Central to that effort is Aura, Hearst's AI-powered ad targeting ...