Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
PushButton AI Team ·
Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
You bought an AI tool. Nobody touched it. $200/month quietly disappearing.
You're not alone — and it's not because you made a dumb decision. The tools get oversold. The implementation gets abandoned.
You bought an AI tool. Nobody touched it. $200/month quietly disappearing.
You're not alone — and it's not because you made a dumb decision. The tools get oversold. The implementation gets abandoned. And you're left wondering if AI just isn't for businesses like yours.
Here's what Lowe's just quietly proved with something embarrassingly simple.
They added an AI feature that tells customers how much mulch they need. That's it. No massive overhaul. No six-month rollout. Just one specific question their customers already ask — answered instantly, every time.
That's the pattern worth stealing. The businesses winning with AI right now aren't doing big transformations. They're finding one repetitive customer question and letting AI answer it consistently.
Think about the question your team answers ten times a day. That's your first AI win. Not a platform. Not an overhaul. One question, one tool, one workflow that already exists.
Start there. Prove it works. Then build from that.
What's one question your customers or team asks repeatedly that currently eats up your time every single week?
