technology
PushButton AI Team ·
The biggest AI wins don't come from the biggest budgets. They come from the clearest problem definition. You bought that AI tool. Nobody used it. $200/month quietly burning while the tab stays open a
The biggest AI wins don't come from the biggest budgets. They come from the clearest problem definition.
You bought that AI tool. Nobody used it. $200/month quietly burning while the tab stays open and the guilt quietly builds. That's not a you problem — that's a vendor problem. They sold you a solution before understanding your situation.
Here's what's worth noticing: Intuit's new MSCI hire spent years transforming QuickBooks into an AI-powered platform for small businesses. Not by replacing everything. By identifying the specific friction points small business owners hit daily — invoicing, cash flow visibility, reconciliation — and making AI solve those exact things.
That's the playbook the big players use that nobody teaches you. Start with the pain, not the product.
Before you evaluate another AI tool, write down the one task that wastes your team the most time each week. One task. Fifteen minutes. That single answer tells you more about where AI can actually deliver ROI than any sales demo ever will.
Most business owners skip this step. The ones who don't skip it are the ones who get their win in the first 30 days.
What's the task on your list that you keep wishing would just handle itself?
#AIStrategy #SmallBusiness #BusinessGrowth #AIForBusiness
At Intuit, Kashi most recently led technology and engineering for the Small Business Platform. Before that, he helped transform QuickBooks into an AI ...
