Natalie Silverstein is writing the playbook for AI-powered creator marketing - Ad Age
PushButton AI Team ·
Natalie Silverstein is writing the playbook for AI-powered creator marketing - Ad Age
You don't need a bigger AI budget. You need a smaller, smarter first problem to solve.
Most business owners I talk to didn't fail at AI because they're not smart enough. They failed because someone s
You don't need a bigger AI budget. You need a smaller, smarter first problem to solve.
Most business owners I talk to didn't fail at AI because they're not smart enough. They failed because someone sold them a platform when they actually needed a process fix.
Here's what caught my attention this week.
A marketing platform called Collectively didn't try to revolutionize everything at once. They picked one painful operational bottleneck — campaign setup — and used AI to cut that time by 25%. That single win supported 31% revenue growth and actually let them grow their team.
No ripping out existing systems. No coding. Just identifying where time was bleeding out, and plugging that specific hole.
That's the playbook most gurus skip. Not "transform your business with AI." But "find the one task your team repeats every week that eats hours and fix just that."
This week, ask your team one question: "What's the most repetitive thing you do that you wish disappeared?" That answer is probably your first AI project. Not a $40K platform. A focused solution to a real problem you already know exists.
Small wins compound. The first one just has to work.
What's the one repetitive task in your business that's quietly stealing the most time?
The platform has reduced campaign setup time by 25% while supporting 31% revenue growth and a 20% increase in agency headcount. AI-powered tools also ...
