technology
PushButton AI Team ·
You're still paying for SEO that worked three years ago. But the game changed — and nobody told you. Small businesses now spend an average of $3,199 a month on SEO. Meanwhile, AI Overviews on Google
You're still paying for SEO that worked three years ago. But the game changed — and nobody told you.
Small businesses now spend an average of $3,199 a month on SEO. Meanwhile, AI Overviews on Google are cutting actual clicks to websites by 58%. That means the traffic you're paying for is quietly evaporating.
You're not bad at business. You're just getting charged for a strategy built for a different internet.
Here's what this actually means: the money isn't broken, the method is. AI has shifted how people find answers — they get them instantly from Google, never touching your website. Your SEO spend is funding someone else's result.
The fix isn't a $40K overhaul. It's one question: is your current SEO vendor measuring clicks, or just rankings? Rankings look good in a report. Clicks pay your rent.
Ask your vendor this week to show you 90-day click trend data from Google Search Console. Free tool, already exists, no new software. If clicks are dropping while rankings hold, you have your answer — and your next conversation.
What's one marketing spend you're currently questioning but haven't pulled the trigger on cutting or changing yet?
#AIStrategy #SmallBusiness #SEO #DigitalMarketing
Small business SEO now averages $3199/month. AI Overviews cut clicks by 58%. A new agentic platform proposes an.
