PushButton AI Team ·
78% of marketing leaders say their tech investments don't deliver ROI. That's not a small number. That's almost everyone. --- If you've ever paid for a tool your team quietly stopped using, you're
78% of marketing leaders say their tech investments don't deliver ROI.
That's not a small number. That's almost everyone.
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If you've ever paid for a tool your team quietly stopped using, you're not alone — and you're not bad at technology. You made a reasonable bet in a confusing market. That's just honest.
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New research from eClerx confirms what most business owners already feel: the problem isn't effort or budget. It's that tools get bought before the problem is clearly defined.
Most AI purchases start with the tool, not the outcome. Someone demos something impressive, you say yes, and three months later nobody can explain what it's actually solving.
The companies getting ROI aren't spending more. They're starting smaller — with one specific, painful, repetitive problem — and finding the tool that fits that problem. Not the other way around.
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This week, write down the one task in your business that eats time, happens repeatedly, and has clear inputs and outputs. That's your first AI target. One problem. One tool. Measure it in 30 days.
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What's the AI tool you bought that nobody ended up using — and what do you think went wrong?
#AIStrategy #BusinessGrowth #SmallBusiness #AIImplementation
eClerx Services Ltd (ECLERX.NS), a global leader in AI-powered analytics, digital operations, automation, and business process management, today ...