New Gong Research Reveals Transparency Key to Competitive AI Advantage - Demand Gen Report
PushButton AI Team ·
New Gong Research Reveals Transparency Key to Competitive AI Advantage - Demand Gen Report
Your team isn't failing at AI. The vendors are failing at honesty.
New research from Gong confirms what you've probably already felt — the biggest barrier to AI working in your business isn't the tec
Your team isn't failing at AI. The vendors are failing at honesty.
New research from Gong confirms what you've probably already felt — the biggest barrier to AI working in your business isn't the technology. It's trust. When people don't understand what a tool is doing or why, they quietly stop using it.
Sound familiar? "We bought that AI tool but nobody uses it." That's not a you problem. That's a transparency problem baked into how most AI tools get sold and deployed.
Here's what that means practically. The AI tools winning inside real businesses right now aren't the most powerful ones. They're the ones where employees can see exactly what the AI is doing, why it made a suggestion, and how to override it when it's wrong.
Before you invest in anything new, ask this one question of any AI vendor: "Can my team see and understand how this makes its recommendations?" If they can't answer that simply, walk away.
That single filter eliminates about 80% of the tools that will end up as shelfware.
What's the biggest reason your last AI tool didn't stick — was it confusion, distrust, or just no clear owner responsible for making it work?
